Asia Pioneer DMC is proud to announce our active participation in the recent Vietnam National Administration of Tourism (VNAT) –led tourism promotion roadshows, held from November 23 to 29, 2025, in Sydney and Melbourne, Australia.
Strengthening Partnerships & Industry Collaboration
The roadshows, organised by Vietnam National Administration of Tourism (VNAT) together with the Vietnam Tourism Development Fund (VTDF), brought together a wide cross-section of actors — from Vietnamese travel agencies, airlines, hospitality providers, to Australian tour operators, media, and potential business partners.
For Asia Pioneer DMC, participating meant direct access to new B2B (business-to-business) networking opportunities, facilitating cooperation with Australian agencies — a critical step in expanding our reach and delivering authentic Vietnam experiences to Australian travelers.
During the Vietnam Tourism Roadshow in Melbourne on December 25, Mr. Le Sy Quyen, Founder/ Managing Director of Asia Pioneer DMC, was one of only two business delegates invited to speak on stage, sharing insights about Vietnam tourism. His presentation highlighted trends in Australian outbound travel, expectations in premium tourism, and how Asia Pioneer DMC delivers personalized experience-driven journeys for global travelers.
Tapping into a Growing Australian Market
Vietnam has witnessed strong and growing interest from Australian travelers: in 2024, the number of Australian visitors reached nearly 491,000 — a robust increase compared to pre-pandemic levels.
In the first 10 months of 2025, arrivals from Australia were already numbered at over 447,000, reinforcing Australia’s status as one of Vietnam’s top international source markets.
This momentum opens significant growth potential, especially in segments seeking quality — long-stay, culturally immersive, or experiential travel — where Asia Pioneer DMC is well positioned to deliver unique, high-value itineraries.
Asia Pioneer DMC’s Strategic Vision Forward
Participating in these roadshows has reaffirmed our belief that 2025 is a pivotal year for tourism between Vietnam and Australia. For Asia Pioneer DMC, this means:
- Expanding our network: forging new partnerships with Australian travel agencies, media, and stakeholders to widen our distribution and visibility.
- Curating diversified tour products: leveraging Vietnam’s wide range of offerings — from heritage-rich routes to eco-adventures, wellness, and resort stays — to meet varying tastes and budgets of Australian travelers.
- Emphasising quality & authenticity: delivering curated, culturally rich experiences that highlight Vietnam’s unique identity while maintaining modern standards of comfort and service.
- Supporting sustainable, long-term growth: aligning with national tourism goals as Vietnam aims to welcome 22+ million international visitors in 2025, while positioning Australia as a key growth market.
Our involvement in the 2025 Sydney and Melbourne roadshows underscores our commitment — at Asia Pioneer DMC — to foster deeper international cooperation, and to showcase Vietnam not just as a destination, but as a memorable, meaningful travel experience. We are excited by the growing interest from Australia and look forward to transforming these opportunities into real journeys that delight travelers.
We extend our gratitude to VNAT, the VTDF, and all participating partners — and commit to continuing our efforts to bring the very best of Vietnam to travelers around the world.
